Voices

Scratching the Itch

Published on November 19, 2012
by Voices

You can’t check a box in social media and be done. It’s a 24/7 job and it’s really hard. It’s alchemy of science, technology and creativity and a degree of magic. If you don’t have them all you will fail.

Ross Martin, executive vice-president of Viacom creative company Scratch

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