Holiday Price War Rages in Real Time

Published on November 24, 2012
by Dana Mattioli

While shoppers jostled and shoved their way through the usual long lines for Black Friday retail deals, a new and more pitched battle was being fought online that promises to redraw how stores plan for their big door-buster specials.

The historical race between e-commerce retailers and their physical-store rivals continues. But in a new development, bricks-and-mortar retailers are turning the tables, using their websites to match rivals’ marquee discounts more aggressively than ever.

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