Early Sales Pay Off, for Now

Published on November 26, 2012
by Ann Zimmerman and Greg Bensinger

Retailers reported a big jump in consumer spending over the Thanksgiving weekend as shoppers flocked to stores, snapped up online discounts and, according to some merchants, paid repeat visits to the mall.

But the overall increase wasn’t as robust as last year’s. And some indicators showed a decline in spending at stores on Black Friday itself, leading to questions about whether retailers’ new tactics are simply shifting spending to different days and sales outlets.

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