Media

Google Ventures Bets on Mobile Ad Start-Up Adelphic

Published on December 4, 2012
by Peter Kafka

Adelphic Mobile, which promises to help advertisers target their mobile ads, has raised a $10 million round led by Google Ventures; Matrix Partners, which led a $2 million seed round last year is back, as well. Adelphic’s co-founders hail from Quattro, the mobile ad company Apple bought in 2010 and turned into iAd.

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URL: http://allthingsd.com/20121204/google-ventures-bets-on-mobile-ad-startup-adelphic/