Chinese Firm Meets Global Branding

Published on July 27, 2010
by Kathy Chen

Chinese companies have for years puzzled over how to break out of low-profit manufacturing for Western companies and expand into the U.S. market with their own brands. Jack Yang thinks he has the answer.

The Chinese entrepreneur makes equipment to mount GPS navigation devices onto car dashboards. The mounts are sold by U.S. companies under their own brands. Now, Mr. Yang is promoting his own line of dashboard mounts, with higher-end features, under his own label.

To promote his line, he has teamed up with two American partners who provide branding and distribution services—a tack many Chinese companies traditionally have balked at.

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