News

ComScore Flunks Math. Yahoo Not Amused.

Published on July 27, 2010
by Beth Callaghan

Yahoo reports that Web metrics outfit comScore underreported its June 2010 traffic by a billion page views and its duration metrics by 850 million minutes. Yahoo made the announcement because comScore doesn’t generally issue public restatements of published numbers. ComScore apologized and promised to do better next time.

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URL: http://allthingsd.com/20100727/comscore-flunks-math-yahoo-not-amused/