They Know What You’re Shopping For

Published on December 8, 2012
by Jennifer Valentino-Devries and Jeremy Singer-Vine

Georgia resident Andy Morar is in the market for a BMW. So recently he sent a note to a showroom near Atlanta, using a form on the dealer’s website to provide his name and contact information.

His note went to the dealership—but it also went, without his knowledge, to a company that tracks car shoppers online. In a flash, an analysis of the auto websites Mr. Morar had anonymously visited could be paired with his real name and studied by his local car dealer.

Read the rest of this post on the original site »

Return to: They Know What You’re Shopping For

URL: http://allthingsd.com/20121208/they-know-what-youre-shopping-for/