Singapore’s 'Over-the-Top' iPhone 4 Launch

Published on July 30, 2010
by Wayne Ma

Apple’s (AAPL) new iPhone 4 went on sale in Singapore Friday, and its debut in this city state may have been more over-the-top than its U.S. debut last month.

Singapore Telecommunications, known as SingTel, Southeast Asia’s biggest phone company by revenue, held its midnight launch party at the Marina Bay Sands Expo & Convention Center. The venue, with its almost concert-like atmosphere, was blasting with loud music, colored lights, fog and even a VIP lounge, where waitresses served hors d’oeuvres such as sea scallops with green olive tapenade.

At the stroke of midnight, SingTel revealed a giant rotating model of the iPhone on stage, along with a flashy pyrotechnics display.

Jacky Heng, 18 years old, was one of the first customers to collect his phone on stage. Heng had been waiting in line since 4:30 p.m. Thursday.

“I already sold off my Nexus One, which had reception problems,” he said. “I’m very determined to get this phone.”

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