Media

The Adobe Super Bowl Ad CBS Doesn’t Want You to See

Published on February 1, 2013
by Peter Kafka

Advertisers are paying CBS an average of $3.8 million for a 30 second spot during Sunday’s Super Bowl.

That’s dumb, says Adobe — which could make this argument about any TV ad spending. On the other hand, Adobe and the rest of the digital media business have been making that argument for a very long time, and TV ad rates keep going up.

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