Media

Apple Airs New Ads With Beating Hearts, Sharks and All That Jazz

Published on February 17, 2013
by Kara Swisher

Here are two ads — called “Alive” and “Together” — that Apple just released to tout its iPad and iPad mini. They’re a clear departure from Apple’s previous TV spots.

With jazzy music and quick word-association, they are much more hyperactively catchy than the usual doink-doink, thinking-nerd style of many others, and they feature a range of very active and visually arresting apps.

Here they are:

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URL: http://allthingsd.com/20130217/apple-airs-new-ads-with-beating-hearts-sharks-and-all-that-jazz/