Intel Still Nibbling Around the Edges in Mobile

Published on February 24, 2013
by Ina Fried

Intel’s announcements at Mobile World Congress say as much about where the chipmaker is not as about where the company has managed to land its chips.


The company continues to announce design wins with smaller carriers and device makers looking to enter the market. And sure, they also end up in a product here or there with a fairly well-known brand.

However, the big-name devices continue to come from the likes of Qualcomm and Nvidia at the high end, and Broadcom, MediaTek and others at the low end.

At Mobile World Congress, Intel is launching a dual-core chip and talking about plans for a quad-core processor due this holidays. In terms of customers, the company is launching a new phone with Egypt’s Etisalat Misr, and is working with a bunch of Asian manufacturers to make sure the quad-core chip is widely available on tablets.

But it still seems like Intel is on the outside looking in at the bulk of the Android market, despite a years-long effort.

The chipmaker has been betting that its manufacturing prowess, along with various mobile optimizations, will enable the architecture that has long powered PCs to work its way onto mainstream phones, those typically powered by ARM-based processors.

And the company has promised, yet again, that better news isn’t far off.

To hear why it has taken so long — and just what might turn the tide — we’ll have a chance to talk with Mike Bell, the man who leads the effort, at our upcoming D: Dive Into Mobile conference in April.


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