Mobile

In Rare Move, Apple Goes on the Defensive Against Samsung

Published on March 13, 2013
by Ian Sherr and Jessica E. Lessin

Apple Inc. is on the defensive.

In a rare interview a day before Samsung Electronics Co. announces a new flagship smartphone in New York, Apple marketing chief Phil Schiller on Wednesday played down the expected competition from the device and discussed how believes such products — which run Google Inc.’s Android software — are inferior to Apple’s iPhone.

He shared data on the iPhone’s popularity and said Apple’s own research shows that four times as many iPhone users switched from Android than to Android during the fourth quarter, according to company research.

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