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The Messaging Apps Taking on Facebook, Phone Giants

Published on March 28, 2013
by Evelyn M. Rusli

On a recent Saturday, Johan Dijkland, a 23-year-old student in Emmen, Netherlands, opened a free messaging app called Line on his iPhone. Then he tapped on a virtual sticker of a sleepy panda with a “good night” speech bubble and pressed send to a friend.

With that action, Mr. Dijkland’s text joined the tens of billions of messages that are processed every day from a fast-growing crowd of mobile messaging apps.

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