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September U.S. Video Game Sales Down Eight Percent, NPD Reports

Published on October 15, 2010
by Eric Savitz

The trouble continues for the old school video game sector.

In September, retail sales of new video game gear was down eight percent from a year ago to $1.18 billion, according to market research firm NPD Group. Hardware sales were down 19 percent and software sales were down six percent, although accessory sales were up 13 percent. I would note that sales were up from $818.9 million in August.

NPD has revamped its monthly reports on the industry, in particular stressing that the report only includes sales of new goods at retail, and does not include sales of used games, rentals, mobile games, social networking games or digitally distributed games. NPD also has stopped breaking out sales data for the individual handheld and console platforms, and it has stopped providing unit sales information for software games.

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