Guggenheim Digital in Talks for Vevo Stake

Published on April 17, 2013
by Keach Hagey

Guggenheim Digital Media has had talks with online music-video company Vevo, and would be interested in taking a controlling share, people familiar with the matter said.

Word of the talks come as Guggenheim, a newly formed division of financial-services firm Guggenheim Partners LLC, is seeking to become a force in digital music and entertainment media. Guggenheim appointed media veteran and former Yahoo Inc. executive Ross Levinsohn to run the unit in January, with a war chest for acquisitions characterized by a person close to the matter as “hundreds of millions” of dollars.

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