Media

Adobe Buys Marketing Manager Neolane for $600 Million

Published on June 27, 2013
by Peter Kafka

big fish little fishAdobe, which has made a series of acquisitions to build out its marketing and services business, has made another buy: It has spent $600 million on Neolane, a Paris-based “cross-channel campaign manager.”

Neolane, which has raised a reported $34 million from backers including Battery Ventures, said it generated $58 million in revenue last year. (Correction: An earlier version of this story incorrectly reported Neolane’s 2012 revenue). Adobe said it will bring all of Neolane’s top managers, including CEO Stephane Dehoche, on board when the transaction closes later this summer.

Adobe has been a consistent ad tech/media tech buyer for the past few years, spending billions on deals including Omniture, Auditude and Efficient Frontier.

(Image courtesy of Shutterstock/iadams)

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