Hulu Bids Depend on TV-Show Rights

Published on July 6, 2013
by Amol Sharma and Christopher S. Stewart

The big media companies that created Hulu endowed the online video provider with arguably its most valuable asset: Access to the current seasons of hit network-TV shows.

Now, as an auction of the site enters its final stages, with bids due Friday, the media-company owners are trying to strike a balance between maintaining Hulu’s access to that programming while retaining their ability to strike big-ticket licensing deals with others.

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