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Hulu Mulls More Pay Plans, Not an IPO

Published on December 20, 2010
by Jessica E. Vascellaro and Sam Schechner

Online video site Hulu LLC has taken off the table the idea of going public, at least for now, and may consider other financing options, people familiar with the matter said.

Hulu also is mulling new subscription plans that could broaden its pay-video offerings beyond the recently introduced Hulu Plus.
Hulu’s management had been looking at an IPO as a way to raise cash, in part to license additional to content from a wider array of media companies. The company has decided not to proceed with the idea right now and may pursue other options for capital instead, the people familiar with the matter said. Those could include Hulu’s existing owners putting in more money, one of these people said.

The people familiar with the matter said that Hulu’s lack of long-term rights to its owners’ online-video programming was one reason the board and Hulu’s management have decided not to proceed with an IPO.

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