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Apple: Where Are The TV Apps, Asks Kaufman

Published on December 22, 2010
by Tiernan Ray

Kaufman Brothers analyst Shaw Wu this morning responds to Apple’s announcement yesterday it was closing in on one million units sold of the Apple TV, writing that the company should add support for its iOS apps on the device.

The one million units is in line with his forecast, and a bit ho-hum given it equals just $400 million annually in revenue on an $88 billion top line. The units might be “significantly higher” if Apple TV had access to the 300,000 apps in the Apple App Store, writes Wu.

“One questions many investors have asked us is how does Apple add multi-touch capability to a TV?” writes Wu. “Our answer is the ability to connect the Magic Trackpad, similar to adding multi-touch to its desktop macs including iMac, Mac Mini, and Mac Pro.”

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