News

U.S. Mac Sales Dip in June

Published on July 22, 2013
by John Paczkowski

new_imacs-featureIt has been a slower summer than usual for Mac sales.

According to the latest market data from NPD Group, Apple’s domestic Mac sales declined 5 percent year over year in the June quarter and 12 percent year over year for the month of June alone. This, despite the recent introduction of new MacBook Airs based on Intel’s Haswell processors.

Piper Jaffray analyst Gene Munster attributes the decline to shifting consumer interest and iPad cannibalization. “Macs are becoming a less and less meaningful piece of the Apple story,” he said.

And there’s certainly some truth to that. But there are likely a few other reasons as well. For one thing, the overall PC market is down and has been for some time. For another, consumers in the market for the other Macs in Apple’s portfolio — MacBook Pro, iMac, etc., are likely holding off on making purchases until those machines are also upgraded to Haswell.

Return to: U.S. Mac Sales Dip in June

URL: http://allthingsd.com/20130722/u-s-mac-sales-dip-in-june/