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Salesforce Acquires Dimdim

Published on January 6, 2011
by Beth Callaghan

Salesforce.com announced today that it has acquired real-time communication outfit Dimdim for $31 million in cash, making a boldfaced comparison to Facebook by way of backing it up. According to Chairman and CEO Marc Benioff, the acquisition will help Salesforce “deliver to the enterprise the same integrated collaboration and communication experience that made Facebook the world’s most popular Internet site.” No word yet on who will portray Benioff in the movie version.

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