Media

YuMe Video Ad Network IPO Prices Below Expectations

Published on August 6, 2013
by Peter Kafka

Another video ad network is set to go public, and investors don’t seem to be excited about this one, either: YuMe, which will start trading on the NYSE tomorrow, had hoped to sell its first shares at $12 to $14 a piece; instead, the company reportedly got $9 a share. In June, video ad network Tremor also priced below expectations, and its shares fell on the first day of trading and haven’t recovered.

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URL: http://allthingsd.com/20130806/yume-video-ad-network-ipo-prices-below-expectations/