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Tesla Investors Look Far Into the Future to Price Its Shares

Published on August 7, 2013
by Mike Ramsey

Tesla Motors Inc. Chief Executive Elon Musk doesn’t run his Silicon Valley electric car maker by traditional auto industry rules, and investors are so far rewarding him by putting a value on the company that defies easy comparisons.

Tesla is scheduled to report second quarter results on Wednesday, and most analysts are forecasting a 17-cent-a-share loss. In an industry where strategy is driven by the quest for economies of scale, Tesla is tiny. It delivered just 1,400 Model S electric sedans in July, according to researcher Autodata Corp., or about one percent of Ford Motor Co.’s .S. sales for the month.

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