Media

Twitter Says Its Online Ads Build Offline Sales

Published on August 8, 2013
by Peter Kafka

Twitter says users who see or click on tweets from advertisers will buy more from those brands when they encounter them in brick-and-mortar stores. The social network is touting an offline sales study from Datalogix, which produced a similar report for Facebook last year.

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URL: http://allthingsd.com/20130808/twitter-says-its-online-ads-build-offline-sales/