Media

Harry Potter and the Astonishing iTunes Price Mix-Up

Published on August 13, 2013
by Peter Kafka

Much to Hollywood’s dismay, home video watchers are increasingly disinterested in buying movies.

But if you price these things really, really low, you’ll find some takers. Hence a flurry of interest this morning when the Internet discovered that Apple’s iTunes store was selling all eight “Harry Potter” movies for an astonishing $10.

Except it turns out that Apple — or more precisely Warner Bros., which sets the prices for its movies — didn’t mean to practically give its stuff away. The $10 price is now gone, replaced by a cheap-but-more-plausible $60.

itunes harry potter bundle

I’ve asked Apple for comment, but I assume that if they have one, it’s along the lines of “Oops. Our bad.”

Meanwhile, other iTunes bundle pricing remains intact. For instance, you can still get “Godfather” I and II for $20; sadly, the bundle also includes the last “Godfather.”

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