Microsoft Expands Surface Area With More IT Resellers

Published on August 16, 2013
by John Paczkowski

microsoft_store_surfaceHoping to boost piddling sales of its Surface tablet, Microsoft is further expanding commercial distribution of the device through authorized resellers.

The company this week extended the Surface reseller program it debuted in the United States last month to 17 other countries including Canada, France, Germany, Italy, and the U.K.

That’s a significant expansion of the tablet’s commercial distribution, and one that might temper some of the Surface inventory issues with which Microsoft has been grappling. That’s the hope, anyway. The reseller program was conceived as a means of driving Surface sales into the enterprise, government and education markets by expanding the device‚Äôs availability and broadening its appeal with the addition of tech support and data protection services that resellers often provide.

For Microsoft, which has been scrambling to improve Surface’s commercial prospects, improving channel availability like this is a no-brainer, though its timing does seem decidedly after the fact.

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