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Google on Bad Search Results: "We Can Do Better"

Published on January 21, 2011
by Jennifer Valentino-DeVries

Have you been frustrated lately by search results on Google? If so, you’re not alone, and Google knows it.

There’s been a drumbeat of criticism of Google’s search results coming out of Silicon Valley–and now the Internet giant has responded, saying it has heard “the feedback from the Web loud and clear” and believes it “can and should do better.” In particular, the company is talking about stopping “content farms,” which provide low-quality, often unreliable and sometimes plagiarized information on a certain topic, just to get traffic from search.

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