Director Says BlackBerry Can Survive as “Niche” Player

Published on August 30, 2013
by Sven Grundberg and Will Connors

One of the members of BlackBerry Ltd.’s board committee tasked with exploring strategic alternatives said the company can compete as a “niche company” in the smartphone business, but said there are “subsets” that should be sold off.

In an interview in Stockholm, newly elected BlackBerry director Bert Nordberg said the board is aware of the value the company has created in areas like the enterprise business, hardware functionality and secure communications. It was the first interview with a BlackBerry board member since the strategic review was announced earlier in August.

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