Zuora Lands $50 Million Series E on Back of “Subscription Economy”

Published on September 5, 2013
by Jason Del Rey

Tien Tzuo

In Zuora CEO Tien Tzuo’s worldview, just about any service or product that would make sense to be sold as part of a subscription business model, should be. And the rise in popularity of subscription offerings in the software, commerce and digital-media categories are just the beginning of a broader change that will soon shape many other industries.

Tzuo’s pitch is self-serving, of course, but investors seem to like it; it has helped Zuora, which makes a billing platform to help software, media and telecom companies manage subscriptions, raise a fresh investment round of $50 million.

“It isn’t just about taking HR and procurement and moving it to the cloud,” said Tzuo, one of’s earliest employees. “It’s about a fundamental change in consumer behavior — companies and people wanting to subscribe.”

Paul Allen’s Vulcan Capital, Northgate and Next World Capital all participated. A long list of current investors, which includes Shasta Ventures, Benchmark Capital and Marc Benioff, also contributed in the round.

Zuora is seeing annual revenue in the mid-eight-figure range, according to Tzuo, from a client base that includes Box, DocuSign and Dell.

The company has now raised more than $132 million.

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