AT&T to Push Atrix 4G to Counter Verizon iPhone

Published on February 3, 2011
by Shayndi Raice

AT&T Inc. is cozying up to Motorola Mobility Holdings Inc. as the carrier seeks to bulk up its smartphone portfolio running on Google Inc.’s Android operating system in the wake of losing its exclusive hold on Apple Inc.’s iPhone.

To attract new customers, AT&T Mobility Chief Executive Ralph de la Vega said the forthcoming Motorola Atrix 4G will be the carrier’s leading device in its portfolio. Mr. de la Vega wouldn’t say how much money the carrier will spend on marketing the device, but he said it would receive amounts similar to campaigns for the iPhone or its previous hit phone the Motorola Razr.

On Thursday, the second largest U.S. wireless carrier by subscribers said it will start selling the Motorola Atrix 4G on March 6 for $199.99 with a two-year contract. Presales will begin Feb. 13.

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