Social

Heads Up, Brands: More Than Half of U.S. Online Adults Expect You on Social

Published on October 1, 2013
by Mike Isaac

Social media managers, rejoice! More than half of Internet-connected adults in the U.S. expect — if not appreciate or even seek out — some sort of social marketing experience online, according to a Forrester Research report to be released on Tuesday. The report, titled “The New Social Technographics,” claims more than 75 percent of people in developed and emerging markets use social tools, and 62 percent aren’t bothered by brand messaging via those channels.

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