Mobile

Samsung Plays Catch-Up on Software

Published on October 8, 2013
by Jonathan Cheng, Evelyn M. Rusli and Min-Jeong Lee

Samsung Electronics Co. is stepping up its hunt for acquisitions and building out its presence in Silicon Valley to try and overcome its key weakness: Software.

The South Korea-based company became the world’s largest maker of smartphones by manufacturing attractive devices that hit the market quickly and cheaply.

But, to thrive in a mobile-device market increasingly dominated by software specialists like Apple, Google and Microsoft, which acquired Nokia’s phone business last month, Samsung is aiming to become a software power in its own right.

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