One Kings Lane to Roll Out Own Labels

Published on October 28, 2013
by Greg Bensinger

One Kings Lane will for the first time roll out a private label of towels and bedding, potentially pitting the online home-goods retailer against the site’s traditional suppliers.

The move echoes similar efforts from sites like Gilt Groupe and Even is selling branded items like batteries and keyboards. By offering their own goods, sites can better control pricing and inventory, as well as collect more complete customer data.

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