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Time to See if Twitter Can Really Deliver Eyeballs to TV

Published on October 30, 2013
by Peter Kafka

Whether that will really move ratings, I think we don’t know.

— Comcast CEO Brian Roberts, talking about plans for the “See It” program it is launching next month with Twitter, which is supposed to promote live TV viewing. On an earnings call this morning, Roberts described the program as an experiment, but said he feels optimistic about it.

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URL: http://allthingsd.com/20131030/time-to-see-if-twitter-can-really-deliver-eyeballs-to-tv/