Commerce

Wireless Beacon Startup Estimote Lands $3.1 Million, Hires GroupMe Vet Steve Cheney

Published on December 10, 2013
by Jason Del Rey

Estimote, a Y Combinator graduate that makes wireless sensors — or beacons — that can be used to transmit information to nearby smartphones in environments such as retail shops, has snagged a $3.1 million seed round from a long list of venture firms and angel investors, including Eric Schmidt’s Innovation Endeavors, Betaworks and Bessemer Venture Partners. The company is also announcing the hire of former GroupMe business-development boss Steve Cheney, who will open Estimote’s New York City office and run business operations.

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URL: http://allthingsd.com/20131210/wireless-beacon-startup-estimote-lands-3-1-million-hires-groupme-vet-steve-cheney/