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Microsoft’s Advertising Arm Still Weighing "Do Not Track"

Published on March 22, 2011
by Jennifer Valentino-DeVries

The latest version of Microsoft Corp.’s Internet Explorer includes a do-not-track tool that broadcasts users’ wishes not to be monitored online–but that doesn’t mean Microsoft’s advertising unit is honoring those requests yet.

“Our view is that that’s an industry discussion,” Erich Andersen, deputy general counsel for Microsoft, told Digits. “We’re trying to take a leadership role in helping users send a signal of their intention. But the key thing is that a definition of ‘tracking’ needs to happen.” Microsoft Advertising serves ads based on users’ browsing behavior as well as on Bing searches and sites like MSN.

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