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Google to Revamp YouTube With "Channels"

Published on April 6, 2011
by Jessica E. Vascellaro and Amir Efrati

Google Inc.’s YouTube video website is working on a major site overhaul to organize its content around “channels” as it positions itself for the rise of Internet-connected televisions that allow people to watch online video in their living rooms, according to people familiar with the matter.

The company is planning changes to the homepage that would highlight sets of channels around topics such as arts and sports. YouTube is looking to introduce 20 or so “premium channels” that would feature five to 10 hours of professionally-produced original programming a week, one of these people said. Additional channels would be assembled from content already on the site.

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