OutCast Agency Head Joins Facebook as Tech Communications Lead

Published on March 17, 2011
by Kara Swisher

Caryn Marooney (pictured here), the co-founder of one of Silicon Valley’s premier tech communications firms, OutCast Agency, is joining Facebook to lead its tech public relations strategy.

Facebook said Marooney is joining the social networking giant in a newly created position as director of technology communications.

That means she will be in charge of outreach to the technical community, Facebook said, including “our product, platform, infrastructure, and technical recruiting communications–to reach developers, engineers, technology influencers and bloggers who write about our products and technology strategy.”

“Caryn’s experience extends beyond technology communications and I’m delighted that we’ll all have the opportunity to draw on her wisdom and insight,” said Facebook global communications chieftain Elliot Schrage.

Marooney has actually led the Facebook account for OutCast, which she and Margit Wennmachers built and sold to Next Fifteen Communications Group in 2005 for over $10 million.

Marooney said in an interview today that she felt the firm was in good hands with its current team of top managers.

“The opportunity at Facebook was too good to pass up,” she said. “It’s an exciting new challenge.”

Indeed, the social networking giant is preparing to go public within the next year and will need an even stronger PR team for that task.

Marooney follows Wennmachers to a company they served as outside communications advisers. Wennmachers joined the high-profile Andreessen Horowitz venture firm last year to work on marketing strategies with companies in which it invested.

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