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Ballmer to Keynote CES Again; Bidding Soars for NoDoz Concession

Published on July 8, 2010
by John Paczkowski

Microsoft (MSFT) CEO Steve Ballmer will return to the Consumer Electronics Show next January, kicking it off with another presumably lackluster keynote.

This will be Ballmer’s third time headlining CES, and after his first two appearances, I don’t think anyone’s expecting too much. The highlight of his 2009 keynote: The widely expected announcement of the Windows 7 beta. The highlights of his 2010 address: An ill-starred Windows-based tablet and Project Natal, a controllerless game interface system the company debuted at E3 months earlier.

Exciting stuff.

Said Consumer Electronics Association President and CEO Gary Shapiro, “As leader of one of the world’s most innovative technology companies, a keynote address from Steve Ballmer is the perfect way to kick off the 2011 International CES.”

Wonder what we have to look forward to this year? A new Windows 7 service pack?

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