Millions and Billions: Apple’s Music Event by the Numbers

Published on September 2, 2010
by John Paczkowski

Apple (AAPL) events are typically heavy on metrics, and yesterday’s affair was no exception. In fact, it was more abundant with the stats than most I’ve seen, with CEO Steve Jobs trotting out quite an array of big milestone numbers with which to mark the company’s achievements. Here’s a list of most of them.

  • 300 Apple Stores in 10 countries (soon to be 11)
  • More than 1 million visitors to those stores on some days
  • 120 million iOS devices sold since the first iPhone debuted
  • 230,000 iOS devices activated each day
  • 6.5 billion apps downloaded from the App Store to date
  • 200 apps downloaded from the App Store each second
  • 1.5 billion games and entertainment downloads to the iPod touch alone
  • 250,000 apps currently available in the App Store
  • 25,000 of those are iPad apps
  • 275 million iPods sold to date
  • 160 million active iTunes accounts
  • 12 million songs in the iTunes store
  • 11.7 billion songs downloaded from iTunes
  • 450 million TV episodes downloaded via iTunes
  • 100 million movies downloaded via iTunes
  • 35 million books downloaded via iTunes
  • The iPod touch is the No. 1 mobile gaming device worldwide, outselling the Nintendo DS and Sony PSP combined
  • Apple’s share of the portable gaming market: 50 percent

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