Growing Interest in BlackBerry PlayBook

Published on November 1, 2010
by John Paczkowski

Research in Motion’s BlackBerry PlayBook tablet is still a ways off from market, but its mindshare is beginning to grow following a recent and impressive live demonstration at Adobe’s MAX conference.

New data from ChangeWave shows a promising trend in PlayBook purchasing intentions. The research house surveyed 3,108 consumers with an eye toward determining tablet and netbook demand and found the PlayBook to be the second most popular choice among respondents planning to buy a tablet. Eight percent of respondents expressed interest in it. That’s significantly less than the 80 percent who professed interest in the iPad, which, predictably, claims a daunting lead, but it’s significantly greater then the three percent who claimed interest in Samsung’s Galaxy tablet and the two percent who said they’d like Hewlett-Packard’s forthcoming Slate.

Which, as RBC analyst Mike Abramsky notes, is promising. Extrapolating from that eight percent figure, he estimates that RIM may sell as many as six million PlayBooks in 2011 (calendar) to claim 13 percent of the market.

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