At the launch of the Daily, News Corp.’s iPad newspaper this morning, CEO Rupert Murdoch said, “New times demand new journalism.” What does that “new journalism” look like? The details below:
- Over 100 pages of original news, life, entertainment, opinion and sports–every single day of the year
- Original video content
- A selection of articles read aloud
- 360-degree photos you can explore by swiping
- Immersive photography
- Interactive charts, info-graphics and clickable “hot spots”
- The option to save articles to read later
- Web-friendly versions of articles you can share via Twitter, Facebook and email
- In-app comments–including audio comments
- Your local weather
- Your favorite sports teams’ scores, news and feeds
- Crossword and Sudoku puzzles
Pull all this together for a $40 yearly subscription fee (or $.99 a week) and you get what Murdoch says is the model for how stories will be told from now on. “With the Daily, we are taking the best of traditional journalism–competitive shoe-leather journalism and a skeptical eye–and combining it with the best of technology, such as 360-degree photographs,” he said today. “The iPad demands that we completely rethink our craft. The Daily is not a legacy brand moving from the print to the digital world….We believe the Daily will be the model for how stories are told in the digital age.”
(Disclosure: News Corp. also owns this Web site.)