Apple: Bigger Black Friday Bargains This Year?

Published on November 26, 2008
by Eric Savitz

So, just how big will be the bargains tomorrow when Apple (AAPL) unveils its pricing for Black Friday?

Bigger than last year, asserts Kaufman Bros. analyst Shaw Wu.

Wu, who just yesterday picked up coverage of the stock with a Buy rating, asserts in a research note this morning that discounts on Macs, iPods and accessories this year could be up to 15 percent, compared with discounts of 5-10 percent in previous years. He said it is “unclear” if there also will be discounts on iPhones.

Wu notes that Best Buy (BBY) and Amazon (AMZN) are already selling Apple merchandise at discounted prices.

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