Apple, Apple All Around, but Not a Drop of Thinking

Published on October 14, 2008
by Kara Swisher

Hey, did you hear that Apple is launching some sort of new notebook thingamabob today?

If you didn’t, it can’t be because the Apple-product-release-hyper-hype cycle let you down.

Below, for example, is a screen grab Techmeme’s top stories early today. This list will balloon to more and more obese proportions as soon as the much-leaked rumors–a new MacBook from a single piece of godlike metal! With a sleek black border! And some secret-looking inputs to spin gold from hay at home!–about what the iconic computer maker is up to are officially confirmed or not this morning.

That you can always feel the anticipation in the air whenever Apple makes any move is, in a way, fascinating.

And the news-to-come was even boosting Apple’s shares yesterday, which have been taking a severe beating in the recent market meltdown and, before that, on false rumors of a heart attack suffered by Apple’s CEO Steve Jobs.

All seems to be forgiven from when Apple (AAPL) underwhelmed at its “Let’s Rock” event only a month back, where its ho-hum redo of its iPod line failed to live up to all the breathless excitement of its fanboys.

No matter. Next!’s Johnny Apple-blogger John Paczkowski of Digital Daily will be there, of course, posting at the media-clogged launch, as it happens, and mightily contributing to the blog-smog that will start collecting over Cupertino, Calif., at 10 a.m. PDT.

Don’t say we didn’t warn you!

Return to: Apple, Apple All Around, but Not a Drop of Thinking