Myspace: A Place for Facebook Friends

Published on November 18, 2010
by Liz Gannes

Myspace and Facebook are announcing a partnership today via GoToMeeting webinar. As I wrote last night, it’s become quite obvious that the partnership will include integration of Facebook Connect into Myspace.

Presenting at the webinar will be Myspace CEO Mike Jones–-who has been pitching Myspace as “a social entertainment destination” rather than a social network–-and Dan Rose, VP of Partnerships and Platform Marketing for Facebook.

Here are my live notes:

Mike Jones says the launch today is called “Mashup with Facebook.” Users can share a stream of entertainment content with one-click setup.

One million users engaged so far with Myspace Facebook through initial partnership of “Sync with Facebook,” which was launched in August to push user streams on Myspace to Facebook. Adding Facebook Like button soon.

Myspace's special name for its Facebook integration: Mashup

Image to the right is Myspace’s special branding of its integration with Facebook Connect: “Mashup.”

Dan Rose: Every day 10,000 Web sites integrate with Facebook Connect, but this one is special. Adding users into the experience works when it’s naturally social in the offline world, and entertainment is social.

Rose says Facebook users will be able to take their Likes to Facebook as well.

Jones says this feature will be rolling out to the full Myspace audience today.

Rose says, “There’s nothing different about this implementation than any other Facebook Connect implementation or any other implementation of the Facebook Like button across the Web.”

Jones says, “We think this is a complementary offering to Facebook and other social platforms.”

Rose says it’s good that Myspace is focused on entertainment and Facebook is focused on being a social platform, and those things are different.

In the last couple of days (since the Facebook Connect option was rolled out on the Myspace signup page), metrics for people connecting with Facebook look good, says Jones, but he doesn’t specify. (He keeps saying things are good questions, and then not really answering them.)

There is no financial component to the relationship.

And that’s it! Pretty mellow.

Please see the disclosure about Facebook in my ethics statement.

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