News

Bacon Blogrolling

Published on January 29, 2009
by Kara Swisher

Who can resist an all-pork post yesterday in the New York Times about a recipe that has taken the Internet by, well, greasy storm?

The piece, by Damon Darlin, chronicles what started out as an Internet marketing scheme for a site called BBQAddicts.com, but that has turned into one of the more popular dishes online of late.

The dish? “Bacon Explosion.”

Writes Darlin: “The instructions for constructing this massive torpedo-shaped amalgamation of two pounds of bacon woven through and around two pounds of sausage and slathered in barbecue sauce first appeared last month on the Web site of a team of Kansas City competition barbecuers. They say a diverse collection of well over 16,000 Web sites have linked to the recipe, celebrating, or sometimes scolding, its excessiveness.”

In true Web 2.0 fashion, Bacon Explosion’s creators used Twitter, StumbleUpon, Digg, Del.icio.us (of course!) and social-networking sites to get the word out.

And the rest, as they say, is pig-story.

[Photos of Bacon Explosion, courtesy of BBQAddicts.com]

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URL: http://allthingsd.com/20090129/bacon-blogrolling/