Americans Watching More TV Than Ever, Nielsen Says

Published on July 8, 2008
by Eric Savitz

The more things change, the more they stay the same: In May, Americans watched more hours of television than ever before, according to Nielsen.

In May, Nielsen reports, the average American watched 127 hours and 15 minutes of television, which comes to something just over 4 hours a day. That’s up 4 percent from 121 hours, 48 minutes in May 2007. There are some signs of change elsewhere in the data, however. Those figures include a jump in time-shifted TV to 5 hours, 50 minutes, from 3 hours, 44 minues, an increase of 56 percent. Average Internet usage increased to 26 hours, 26 minutes per month, up 9 percent from 24 hours, 16 minutes last May. The average American watched 2 hours, 19 minutes of video on the Internet in May; mobile video subscribers watched an average of 3 hours, 15 minutes on their devices in May. (Nielsen has no year-ago data on Internet video or mobile video.)

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