Kindle Rival Cool-er to Hit QVC

Published on October 7, 2009
by Lauren Goode

The e-reader is going home-shopping for the holidays.

Shortly after Amazon (AMZN) cut the price of its Kindle e-reader, Interead, maker of the rival Cool-er device, said it has signed on with home-shopping network QVC to help it launch Cool-er in the U.S.

QVC will offer the e-reader, at an undisclosed price, as part of its “Today‚Äôs Special Value” program, commonly referred to as “TSV,” in early December.

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