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Facebook "What People Are Up To," MySpace "What People Are Into," News Corp. Exec Says

Published on November 5, 2009
by Andrew LaVallee

News Corp.’s (NWS) digital chief said Thursday that the company’s social-networking property MySpace is going in a different direction than rival Facebook, based on how its members socialize and share interests.

“Facebook, in some ways, is about what people are up to,” Jonathan Miller said during a keynote speech at the ad:tech conference in New York. MySpace, in contrast, “is about what people are into.”

MySpace in recent months has said it plans to focus on its appeal as an entertainment portal, where members can connect with their favorite bands and artists, as it has lost ground to status- and news-feed-heavy Facebook.

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