Videogame Sales Off Again Last Month

Published on December 11, 2009
by Yukari Iwatani Kane

Videogame sales declined again in November, confirming fears about weak demand this holiday season.

Market research firm NPD Group said overall revenue from videogame hardware and software fell 7.6 percent in November to $2.7 billion compared with the same month in 2008. Game software sales fell 3 percent to $1.41 billion.

Monthly sales for the industry have been down since March, except for a slight uptick in September. Results would have been even weaker in November were it not for Activision Blizzard Inc.’s (ATVI) “Call of Duty: Modern Warfare 2” shooter game, which had the best first-month sales ever, selling more than all of the other games in NPD’s top ten list combined.

The last three months of the year are traditionally the most important period for the industry, but analysts said sales of mass-market games and casual games for families were particularly weak.

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